Key Highlights of the Deal

• Initial Value: US$35 million starting contract for M23 cashew nuts.
• Future Target: Strategic expansion aiming for US$400 million in total export value.
• Key Facilitator: The Ministry of Commerce’s Export Promotion Task Force (EPTF).
• Investment Signal: Official reports from AKP indicate that this move is designed to attract more Chinese processing plants and infrastructure investment directly to Cambodian soil.

Strategic Matchmaking: Linking Farms to Global Markets

The signing ceremony, witnessed by H.E. Samheng Bora, Secretary of State at the Ministry of Commerce, marks a victory for the EPTF’s business-matching initiatives. By bridging the gap between local producers like Men Sarun MDR Co., Ltd. and international giants like the China Bonded Port Group, Cambodia is moving beyond raw exports toward a structured, high-value trade model.

The Rise of the M23 Cashew

The M23 variety is known for its size and quality, making it a favorite for the demanding Chinese consumer market.

Analogy: If standard agricultural products are “economy class,” the M23 cashew is “business class.” It represents Cambodia’s shift toward quality-centric agriculture that commands premium prices in international showrooms.

Expanding the Agro-Industrial Value Chain

The delegation, led by Mr. Jiang Xiaofei from the China Institute for Innovation and Development Strategy (CIIDS), wasn’t just in Phnom Penh to buy nuts; they were there to discuss the future of bilateral trade. The state news agency (AKP) highlighted that the discussions focused on strengthening the entire agro-industrial value chain.

Why this matters for 2026:

1. Sustainable Growth: Moving away from a reliance on garments, Cambodia is diversifying its economy through high-demand agricultural products.
2. Global Signal: While the deal is with China, the quality standards met for this contract will make Cambodian cashews more attractive to buyers in the US and UK.
3. Value-Added Processing: Based on data released by AKP, the government is pushing for more “Made in Cambodia” processing, ensuring that the profit from roasting and packaging stays within the country.

Executive Summary: The Cashew Roadmap

FAQ: Boosting Cambodian Agriculture

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Leveraging Intellectual Property for Economic Gain

On January 28, 2026, H.E. Cham Nimul, Minister of Commerce, emphasized that the ministry is prioritizing product diversification and the strategic registration of trademarks. By utilizing intellectual property (IP) as a tool for value creation, Cambodia aims to move away from low-margin commodity exports toward high-value, branded products.

“Trade relies heavily on the smart use of intellectual property,” Minister Cham Nimul stated. “This is an added value that can multiply by 10 to 20 times in the future.”

A “Shield” for Cambodian Quality

The official “Made in Cambodia” mark, recognized and regulated by the Ministry of Commerce, will serve as a seal of authenticity. Key benefits of this labeling strategy include:

• Consumer Trust: Providing international buyers with assurance regarding the product’s traceability and quality standards.
• Market Competitiveness: Helping Cambodian goods stand out in crowded global markets, particularly in the EU, U.S., and RCEP member countries.
• Protection of National Identity: Preventing the mislabeling of foreign goods as Cambodian and securing the “Cambodian brand” on the global stage.

Targeted Implementation for High-Potential Sectors

The Minister clarified that while not every product will be eligible for universal standardization immediately, the ministry has identified several priority sectors where Cambodia holds a high competitive advantage. These include:

• Agro-Industry: Premium products like Kampot Pepper, Skora Thnot Kampong Speu (Palm Sugar), and high-grade milled rice.
• Manufacturing: Garments, footwear, and travel goods that meet international labor and environmental standards.
• Handicrafts: High-end silk and traditional artisanal products that carry significant cultural value.

By protecting these products through IP laws and the “Made in Cambodia” label, the government is creating a sustainable framework for economic growth in Cambodia and a more resilient export sector.

FAQ: The “Made in Cambodia” Export Label

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The United States: Cambodia’s Top Customer

The U.S. continues to be the largest buyer of Cambodian products. In 2025, Cambodia exported about US$12.73 billion worth of goods to the U.S. market.

To put that in perspective:

• 42% of everything Cambodia sells to the world goes to the United States.
• Despite new tax rules (tariffs) introduced in early 2025, Cambodian exports still grew by over 28%.

What is Being Traded?

The trade relationship is a two-way street involving a variety of everyday and industrial products:

• What Cambodia Sells to the U.S.: Mostly clothing, shoes, handbags, leather goods, and electrical equipment.
• What Cambodia Buys from the U.S.: Mainly cars, industrial machinery, medical tools, and medicine. Imports of American goods saw a massive 57% jump this year.

A New “Fair Trade” Agreement

A major reason for this continued success is a new trade deal. After negotiations, both countries agreed on a 19% tax rate for goods sent to each other.

H.E. Penn Sovicheat from the Ministry of Commerce explained that this agreement helps create a “favorable environment” for businesses. It provides certainty for companies, ensuring they can keep investing and creating jobs in Cambodia. Moving forward, both countries will continue to meet to find more ways to make trading easier and faster.

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PHNOM PENH, Cambodia – The Ministry of Commerce (MoC) officially launched the Cambodia Free Trade Agreement Portal (Cambodia FTA Portal) today. This new online tool is designed to boost Cambodia’s global trade networks and unlock fresh opportunities for the country’s exports.

The launch ceremony was presided over by H.E. Mrs. Cham Nimul, Minister of Commerce, and H.E Derek Yip, the Australian Ambassador to Cambodia, highlighting the strong partnership behind the initiative.

I. Maximizing FTA Benefits Digitally

A Tool for Every Trader

The Cambodia FTA Portal, which was funded by Australian Aid and the CAPRED program, is a digital platform built to simplify international trade. Its main goal is to help users easily find, understand, and get the maximum benefit from all Free Trade Agreements (FTAs) Cambodia is part of.

Through this user-friendly platform, everyone involved in trade—from small business owners to large importers and exporters—can:

1. Get Clear Knowledge: Learn about all the FTAs Cambodia is a member of (like RCEP, Cambodia-China FTA, etc.).
2. Understand Export Rules: Quickly grasp the specific requirements and procedures needed to export goods.
3. Boost Cooperation: Promote trade and strengthen economic cooperation globally.

II. Enhancing Global Competitiveness

Minister Cham Nimul emphasized the national importance of the new portal.

“This platform represents a significant step towards increasing our nation’s global competitiveness and ensuring that all stakeholders, from small businesses to policymakers, have convenient, up-to-date access to vital trade information,” she said.

The Cambodia FTA Portal is a key step in helping local businesses successfully navigate the complex rules of international markets.

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H.E. Sun Chanthol, Deputy Prime Minister and First Vice President of the Council for the Development of Cambodia (CDC), presided over the four-day annual event, which is organized by the Ministry of Commerce.

The 18th CTExpo’s core objectives are to promote and showcase Cambodia’s potential products and services, aiming to enhance domestic market connectivity and create opportunities for national and international business matching. It also serves as a key platform to disseminate information about Cambodia’s economic, trade, and investment opportunities.

Key Programmes: Exports, Women in Commerce, and Public Service

In addition to the rich display of product and service booths from domestic and international companies, the event features several important supporting programmes:

• Spotlight on Cambodia’s Export Sector
• Business Matching Programme on “Market Opportunities for Cambodian Products in the New Era”
• Women in Commerce Forum
• Cambodia Public Services Pavilion

Addressing the function, H.E. Deputy Prime Minister highlighted the dedication of the Prime Minister, which serves as the foundation for development and the remarkable transformation of Cambodia’s image on the international stage.

He also commended the Ministry of Commerce for its effective implementation of trade development strategies. Notably, he praised the Ministry’s organization efforts, which led the Cambodian National Pavilion to win the “Bronze Award” at the recent World Expo 2025 Osaka, Kansai, Japan.

Accelerating Domestic Commerce and Global Investment

H.E. Deputy Prime Minister expressed his expectation that the modern organization and high-quality products displayed at the 2025 CTExpo will be a key driving force for Cambodia’s economic growth in the new era. Crucially, the event is expected to accelerate and boost domestic commercial activities and further connect the local market.

The 18th Cambodia Trade Expo will help national businesses and international investors gain a clearer understanding of Cambodia’s potential and the priority incentive packages provided by the Royal Government for investment, encouraging partnerships to bring high-quality Cambodian products to the international market.

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This represents a remarkable growth of 47.66% compared to the same period in 2024, when revenues totaled $340.55 million USD. The specific export value for the 10 months of 2025 reached $502.85 million USD.

Key Markets and European Support

The Ministry of Commerce identified the major markets for Cambodian bicycle exports, which include:

• The United States
• Germany
• Belgium
• The United Kingdom
• The Netherlands

The report also noted that Cambodia imports bicycles from countries like Japan, China, Vietnam, Thailand, and the United States.

Key Factor Boosting Exports:

The European Union (EU) has allowed Cambodia to use raw materials or components for bicycles that originate in Vietnam. These parts can be used to manufacture bicycles in Cambodia for export to the EU.

This authorization has made Cambodia’s bicycle export market significantly easier, as it provides convenient access to raw material sources from neighboring Vietnam.

Bicycle Assembly Factories in Cambodia

Cambodia currently has five bicycle assembly factories located in the Special Economic Zone in Bavet city, Svay Rieng province:

1. A AND J (CAMBODIA) CO.,LTD.
2. SPEEDTECH INDUSTRIAL CO., LTD.
3. SMART TECH (CAMBODIA) CO.,LTD.
4. XDS BICYCLE (CAMBODIA) CO.,LTD
5. EVERGRAND BICYCLE (CAMBODIA) CO., LTD.

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Crowned World’s Best Rice 2025, this achievement wasn’t just another accolade. It marked Cambodia’s seventh global win, following previous victories in 2012, 2013, 2014, 2018, 2022, and 2024. More than an award, it was a symbol of how far the country had come — from modest rice paddies to commanding international recognition as a producer of the world’s finest fragrant rice.

This article explores the inspiring journey behind Malys Angkor — how Cambodia transformed a humble grain into a world-class brand, the role of farmers and institutions in its success, and how this golden grain continues to drive economic growth and national pride.

1. The Legacy of Cambodian Fragrant Rice

A Heritage Rooted in Purity and Pride

Rice is more than food in Cambodia — it’s a part of the nation’s soul. For centuries, Cambodian farmers have cultivated rice in the fertile plains surrounding the Tonle Sap Lake, nourished by seasonal floods that enrich the soil. Among hundreds of native varieties, fragrant jasmine rice stands out as a symbol of purity, flavor, and cultural pride.

The name “Malys Angkor” beautifully captures this spirit.

• “Malys” means jasmine in Khmer — symbolizing purity, aroma, and beauty.
• “Angkor” refers to the historic temple complex, representing Cambodia’s national pride and cultural identity.

Together, the name evokes both natural perfection and heritage — a reflection of the rice’s quality and the people behind it.

Why Cambodian Rice Stands Apart

Cambodia’s natural environment provides ideal conditions for producing premium rice. The combination of fertile alluvial soil, tropical climate, and abundant fresh water from the Mekong and Tonle Sap rivers creates the perfect ecosystem for fragrant, high-quality grains. Unlike industrial rice farming in other parts of Asia, many Cambodian farmers still rely on traditional cultivation methods — preserving the purity and aroma of the grain.

According to the Cambodia Rice Federation (CRF), over 80% of Cambodian farmers are engaged in rice cultivation, making it both an economic lifeline and a cultural tradition.

2. A Decade of Glory: Cambodia’s Winning Streak on the World Stage

Seven Wins and Counting

Since first claiming the title in 2012, Cambodia has steadily built a reputation as a world-class rice producer. The TRT World Rice Conference, organized annually by The Rice Trader (TRT), gathers global rice experts, traders, and food scientists to judge the world’s best varieties based on aroma, texture, taste, and appearance.

Cambodia’s record of success is unmatched for a developing rice-exporting nation:

Each victory has elevated the nation’s agricultural reputation, proving that Cambodia’s fragrant rice varieties can compete with — and surpass — those from Thailand, Vietnam, and India.

Global Validation of Local Excellence

Winning such an award doesn’t happen by chance. The rice samples are evaluated by international judges in blind taste tests. The criteria focus on sensory qualities such as fragrance, flavor, appearance, and mouthfeel — all areas where Cambodian rice, particularly Malys Angkor, excels.

The Ministry of Commerce hailed the 2025 victory as “a testament to the hard work and unity of Cambodian farmers and producers who uphold quality from field to export.”

3. What Makes Malys Angkor the Best?

Fragrance, Texture, and Taste: The Triple Crown of Quality

Malys Angkor’s fame stems from its balance of fragrance, softness, and sweetness. The grains are long and slender, exuding a natural jasmine aroma that intensifies when cooked. It’s this harmony that delights judges and consumers alike.

A 2025 sensory analysis by The Rice Trader described Malys Angkor as:

“Delicately fragrant, velvety in texture, and naturally sweet — a true embodiment of balance and purity.”

Fertile Lands and Traditional Farming

The secret also lies in where it’s grown. The provinces of Battambang, Prey Veng, Kampong Thom, and Takeo are among the main producers. Here, centuries-old farming wisdom meets modern techniques. Farmers carefully select seeds, nurture crops without excessive chemical use, and harvest at precise times to maintain grain consistency.

The result is a rice variety that reflects both tradition and innovation — blending ancient agricultural practices with modern processing technology.

Certified Authenticity: The “Angkor Malys” Label

To protect quality and authenticity, the Cambodia Rice Federation introduced a certification known as “Angkor Malys.” This mark ensures that only genuine Cambodian fragrant rice varieties meeting strict standards can carry the name. It also helps prevent imitation and boosts international consumer confidence.

4. The Heroes Behind the Grain: Farmers and Institutions

Empowering Farmers through Innovation

Behind every grain of Malys Angkor lies the dedication of thousands of farmers. They are the true custodians of quality — working tirelessly to meet global demand while preserving traditional values.

The Cambodia Rice Federation (CRF) has been instrumental in supporting them through:

• Seed improvement programs
• Farmer training workshops
• Access to new technologies and irrigation systems
• Export promotion and global market access

Through these initiatives, Cambodia has been able to increase yield and quality while maintaining sustainable practices.

The Ministry of Commerce and Policy Support

The Ministry of Commerce (MoC) plays a central role in promoting Cambodian rice abroad. Under its leadership, the government launched the 2025–2030 Rice Export Strategy, focusing on:

• Expanding premium rice exports to Europe and Asia
• Strengthening value chain logistics
• Encouraging sustainable farming and branding

By aligning agricultural production with trade policy, Cambodia is ensuring that Malys Angkor remains a symbol of both quality and economic resilience.

5. Cambodia’s Rice Export Boom

Numbers That Tell the Story

Cambodia’s growing recognition is reflected in its export statistics. According to the Cambodia Rice Federation, the country exported 596,341 tonnes of milled rice in the first nine months of 2025 — a 33.7% increase from 445,913 tonnes during the same period in 2024.

Revenue jumped to US$408 million, up 21% year-over-year. Fragrant rice varieties like Malys Angkor accounted for more than two-thirds of total exports.

Cambodia’s major export destinations include:

• European Union (France, Netherlands, Italy)
• China and Hong Kong
• ASEAN neighbors (Malaysia, Singapore, Philippines)
• Middle East markets (UAE, Saudi Arabia, Qatar)

A Shift Toward Premium Markets

Rather than competing on volume, Cambodia is positioning itself as a premium supplier. While countries like Thailand and Vietnam focus on bulk exports, Cambodia is targeting high-end consumers who value authenticity and quality.

This strategy aligns with the national vision: to transform Cambodia from a commodity exporter into a global brand for premium agricultural products.

6. Global Recognition and National Branding

A Grain That Tells a Nation’s Story

Malys Angkor isn’t just rice — it’s Cambodia’s ambassador to the world. Each award win generates positive media coverage, reinforcing Cambodia’s image as a producer of quality and authenticity.

In recent years, major publications like Phnom Penh Post, Khmer Times, and The Thaiger have highlighted how Cambodian rice’s global recognition is elevating the country’s reputation in international trade.

Food Diplomacy and Trade Impact

Through global awards and rising exports, Malys Angkor has become a key element of Cambodia’s soft power. It strengthens the country’s identity in international markets and attracts investment in agriculture, logistics, and food technology.

The Ministry of Commerce emphasizes that “exporting Malys Angkor means exporting Cambodia’s pride.” Each shipment that reaches Europe or Asia carries not just rice — but the story of a nation’s craftsmanship and resilience.

7. Challenges and the Road Ahead

Obstacles on the Path to Growth

Despite impressive achievements, Cambodia faces challenges in maintaining and expanding its rice success story:

• Infrastructure gaps: Limited drying and storage facilities affect quality during harvest seasons.
• Climate risks: Irregular rainfall and droughts pose long-term threats to production.
• Market competition: Thailand, Vietnam, and India continue to dominate global exports in both volume and branding.
• Value chain fragmentation: Smallholder farmers often face difficulties accessing financing and advanced technology.

Strategic Solutions for the Future

To sustain its momentum, the Cambodia Rice Federation and Ministry of Commerce are focusing on:

1. Improving irrigation and technology access
2. Expanding certification systems (Angkor Malys label)
3. Developing digital traceability for export products
4. Promoting organic and sustainable rice production
5. Building global partnerships and e-commerce channels

Vision 2030: Cambodia as a Premium Rice Powerhouse

The Rice Export Strategy 2025–2030 outlines Cambodia’s long-term ambition — to reach 1 million tonnes of milled rice exports annually while maintaining premium quality standards. The goal is not only to grow export volumes but to brand Cambodian rice as a global symbol of quality.

As CRF President Song Saran noted:

“Our goal is to ensure that when people think of premium rice, they think of Cambodia — and when they think of Cambodia, they think of Malys Angkor.”

8. Beyond Awards: The Human and Economic Impact

Empowering Rural Communities

The success of Malys Angkor has transformed the lives of thousands of farmers across Cambodia. With higher demand for fragrant rice, many have seen improved incomes and better access to technology and education for their children.

In regions like Battambang, cooperatives now provide training, storage, and quality monitoring, ensuring that local farmers meet international standards while retaining control of their crops.

Women in Rice Production

Women play a vital role in the rice value chain — from seed selection and planting to marketing and export coordination. Several farmer-led initiatives now empower women through training and access to microfinance, contributing to greater gender equality in agriculture.

Boosting Cambodia’s Global Reputation

The international success of Malys Angkor strengthens Cambodia’s brand beyond agriculture. It demonstrates that the country can produce world-class products through skill, discipline, and pride — paving the way for other industries to follow.

9. Sustainability: Cultivating the Future Responsibly

From Traditional Wisdom to Modern Sustainability

Cambodia’s rice industry is increasingly turning toward eco-friendly farming methods. Techniques such as System of Rice Intensification (SRI) and organic fertilizer use are being promoted to reduce chemical dependency and preserve soil health.

The UNDP Cambodia and FAO have partnered with the government to introduce climate-resilient rice varieties, ensuring that Malys Angkor continues to thrive amid changing environmental conditions.

Green Branding and Global Demand

Consumers around the world are becoming more conscious of sustainability. Cambodia’s natural, pesticide-light farming methods give it a competitive edge. Positioning Malys Angkor as a sustainable luxury rice can open doors to eco-conscious markets in Europe, Japan, and North America.

Conclusion: Cambodia’s Golden Grain of Pride

From the fertile fields of Battambang to the grand stage of the World Rice Conference, Malys Angkor represents more than just a culinary achievement — it embodies Cambodia’s resilience, unity, and pride.

Each grain tells a story: of farmers who rise with the sun to tend their crops, of institutions that invest in innovation, and of a nation that believes in its potential. The triumph of Malys Angkor is proof that with vision and dedication, Cambodia can compete — and win — on the world stage.

As Cambodia looks toward 2030, the world will continue to savor the aroma of its success. And with every bowl of Malys Angkor served, a taste of Cambodia’s heritage — pure, fragrant, and full of heart — is shared with the world.

Call to Action

Celebrate Cambodia’s success — share the story of Malys Angkor and support local farmers by choosing Cambodian fragrant rice. Learn more about the country’s agricultural achievements at OrkunSantepheap.com.

READ MORE: Cambodia’s Malys Angkor Crowned World’s Best Rice for the Seventh Time!

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The forum, held at the Ministry of Commerce and attended by approximately 250 participants, served as a crucial meeting point. It brought together members of the Cambodia Food Manufacturers Association and local SMEs with major buyers, including the Cambodia Chef Association, the Cambodia Hotel Association, and various leading retail chains and supermarkets. H.E. Hem Vanndy, Minister of Industry, Science, Technology and Innovation, was also present, underscoring a unified government approach.

In her keynote address, Minister Nimul stressed the strategic importance of the gathering as a “pivotal step in strengthening market linkages, fostering dialogue on marketing, and ultimately driving sales of domestic products.” She reinforced the government’s flagship “Use Cambodian Products” campaign as the driving force behind the initiative.

To guarantee sustained success, Minister Nimul announced a proposal to formalize these business matching events, holding them quarterly and initially focusing on key cities and provinces. She also called upon major retail chains to dedicate more shelf space specifically to Cambodian-made goods and urged expanded public awareness campaigns.

Minister Hem Vanndy outlined parallel efforts by his ministry to enhance the supply side. He focused on the critical role of product standardisation, technical innovation, and stringent quality control to meet consumer expectations and build market competitiveness.

Minister Vanndy concluded with a call for cultural change: “A fundamental shift in mindset is essential. We must not only value and consistently use our own products but also deepen our understanding of consumer needs to enhance the quality and competitiveness of Cambodian goods in the marketplace.”

This initiative represents a collaborative government effort to bolster domestic production, improve product quality, and secure sustainable market access for Cambodian SMEs and artisans.

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