PHNOM PENH: In a strategic move to elevate the quality of sports media in Cambodia, H.E. Neth Pheaktra, Minister of Information, has pledged full technical support and cooperation with Infinity Sport. The partnership aims to set new professional benchmarks for sports reporting, photography, and commentary as the Kingdom expands its role in regional athletics.
Elevating Media Standards for the 2026 Roadmap
During a high-level meeting on February 5, 2026, Minister Pheaktra met with S.T. Arasu, Director of Infinity Sport, a sports management firm founded in 2024. The discussions focused on a strategic capacity-building initiative for local journalists, ensuring they are equipped with the specialized skills needed to cover diverse sporting disciplines accurately.+1
Minister Pheaktra emphasized that high-quality reporting requires more than just general journalism skills:
- Nuanced Understanding: Journalists must be well-versed in the specific rules and technical nuances of each sport.
- Global Engagement: Professional commentary and depth are essential for engaging both domestic and international audiences.
- Engaging Narratives: The training will focus on moving beyond basic scores to deliver compelling, accurate narratives during major events.
Training Led by Industry Veterans
The partnership features a series of workshops led by veteran experts, including award-winning professionals from Malaysia’s The Star with over a decade of industry experience. This collaboration leverages international expertise to fast-track the development of Cambodia’s sports media landscape.+1
Mr. Arasu, an experienced sports event specialist who was previously honored by Prime Minister Hun Manet for his contributions to the 2023 SEA Games, noted that the 2026 roadmap prioritizes human resource development as a cornerstone for the future of Cambodian sports.
Strategic Footprint in Regional Athletics
This initiative comes at a vital time as Cambodia continues to host and participate in more international competitions. By professionalizing the media sector, the Ministry of Information is ensuring that the story of Cambodian athletics is told with the precision and professionalism it deserves on the global stage.
FAQ: Professionalizing Sports Journalism in Cambodia
The workshops are primarily designed for sports writers, photographers, and commentators currently working in the Cambodian media sector, as well as those looking to specialize in sports journalism.
The Ministry’s mandate includes enhancing the professional ethics and technical standards of all journalists in the Kingdom. By partnering with experts like Infinity Sport, the Ministry ensures that local media can compete with international outlets.
The 2026 roadmap indicates that workshops will be rolled out throughout the year, coinciding with major regional and national sporting events to provide hands-on experience for participants.